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Applied Positive Psychology Coaching (APPC) Skills Certification

October 18, 2022-March 16, 2023 – Live Online

APPC.15: Tuesdays & Thursdays 12:00pm-1:30pm ET

APPC.16: Tuesdays & Thursdays 6:30pm-8:00pm ET

This is an Advanced Program for CAPP Graduates

The Applied Positive Psychology Coaching (APPC) is an add-on program offered ONLY to CAPP students and graduates.

The APPC Program is a 175-hour Accredited Coach Training Program (ACTP) with the International Coaching Federation (ICF). The program includes 10 hours of mentor coaching and all the educational hours needed to apply for an ICF Credential as an Accredited Certified Coach (ACC) or Professional Certified Coach (PCC) credential with the International Coaching Federation (ICF) once they accumulate the required practice hours.**

Want to learn more about: what coaching is, what makes it unique, what career options there are in this field,  why it's one of the fastest growing industries and more? Click here to check out our 4 hour webinar on The Science of Coaching.

* Note: Canadian students are not allowed to use the word "psychology" to describe a service that they offer. 

**Note: Once students accumulate 25 additional hours of education and all the practice hours for MCC, students can apply for the MCC with the ICF without additional needs using the APPC Program.

Program Vision & Learning Goals

According to the International Coaching Federation (ICF), coaching is described as thought-provoking and creative process that inspires clients to maximize their personal and professional potential.  Positive psychology based coaching integrates the scientific study of thriving as tools, interventions, and measures that further empower both the coach and client. Combined, with the positive psychology expertise gained in the CAPP Program, APPC students are able to uniquely position themselves as coaches that use scientifically proven approaches to help their clients achieve greater wellbeing, life satisfaction, and personal mastery, faster and more effectively.  All students are trained in coaching at a master level.  Coaches learn how to create a container for the coaching process that is client directed, facilitates awareness and personal/professional transformation.

Students receive over 2 dozen hours of coaching from their peers, as well as the instructor.  Students get to listen to and learn from dozens of hours of coaching sessions from live sessions and our Coaching Session Repository.

In this program you will:

  • Learn and practice the skillset of coaching in a fun, invigorating and supportive environment.
  • Receive dozens of hours of hands-on practice including 30 hours of practicum time.
  • Perfect the basic coaching principles along with specific tools and techniques for masterfully supporting your clients towards their goals.
  • Receive detailed feedback and individualized support on your coaching.
  • Learn from the feedback your classmates receive as and through hearing coaching in action.
  • Receive 3 hours of one-on-one mentoring with a master certified coach and 7 hours of group mentor coaching (all of which can be applied towards an ICF Credential)
  • Develop mastery and confidence in the ICF Core coaching competencies.
  • Coach in alignment with the ICF Code of Ethics.
  • Learn to confidently conduct coaching sessions with any issue that your client brings to the table.
  • Masterfully weave positive psychology tools, skills and interventions into the coaching session while learning to stay in the coaching role.
  • Learn to start and market your coaching practice, integrating into a positive psychology based business.

Detailed Approach & List of Modules

The APPC Program is designed under the LITE Model of Mastery™ created by Emiliya Zhivotovskaya and is dedicated to training coaches in how to masterfully create a partnership and container for their clients as equal partners towards their client’s flourishing. The program is organized as:

  • Learn: Modules 1-7
  • Integrate: Modules 8-14
  • Transcend: Module 15-20
  • Excel: Module 21 and onward


During this phase, we review and master the core coaching skills learned in the Certificate in Applied Positive Psychology (CAPP) Program.  We will build those skills in learning how to coach the client, not the issue and how to identify the various layers to the client’s agenda(s).

At this phase, coaches are expected to watch the pre-recorded lectures in preparation for class and complete the corresponding assignments.  The instructor will demonstrate coaching during each lecture. Students are gently guided in how to conduct very basic coaching sessions are they are encouraged to seek out practice clients.


During this phase, coaches continue to learn coaching skills that we refer to as The Coach’s Palette while also beginning to explore The Life Cycle of the Coaching Process from the initial “sales conversation” to on-boarding and off-boarding process.  This is strategically placed in phase two as students first focus on learning how to coach before discussing how to recruit or describe coaching to potential clients.  Students learn to finesse the way they coach by incorporating Coaching the Unconscious.

At this phase, coaches begin integrate the coaching fundamentals into a coaching practice. During Module 8 students are placed into a Coaching Triad where they rotate practicing the role of coach and client.


During this phase, with the basics in place, we will add on Specific Scenarios Coaching and Positive Psychology based Coaching.  Students will complete the International Coaching Federation’s (ICF) 3-credit ethics course and will explore the process of setting up a coaching practice and marketing your services.

At this phase, you will begin your weekly live Group Mentor Coaching sessions in addition to your lecture and practicum.  Students are encouraged to continue to work in their Coaching Triad and to continue recruiting clients to practice with.


While this marks the official end of class, it marks the continuation of your coaching journey towards excellence and mastery.  Coaching is a craft that you will continue to hone for years to come.  For continued support on your coaching skill we encourage you to review the additional Group Mentor Coaching sessions that you have access to and to enroll in future Group Mentor Coaching (GMC) programs to continue getting feedback on your coaching and to learn from others.  For continued business development support in growing your work, we encourage you to apply for our Mastermind and Mentor Incubator (iMMi) Program.  Details are available on Mighty Network.

Module Titles:

1:  Introduction to APPC & Coaching
2:  Coaching Keys & Basics Part 1
3:  Coaching Basics Part 2
4: Coaching the Client & Not the Issue
5: The Coaching Process
6: The 3 Layers of Agendas – Part 1
7: The 3 Layers of Agendas – Part 2
8: The Coach’s Palette
9: The Coaching Lifecycle
10: The Business & Legal Basics of Running a Coaching Business
11: The Consultation Call & Describing Coaching
12: Metaphors & Similes
13: Coaching the Unconscious: Part 1 Visualization
14: Coaching the Unconscious: Part 2 Imagery & Scripting
15: Introducing Coaching to the Public
16: ICF Code of Ethics
17: Specific Scenarios Strategies – Part 1
18: Specific Scenarios Strategies – Part 2
19: Types of Coaching & Niching
20: Blast Through the Past and Paving the Future

Program Components:

The APPC Program Consists of:

  1. Live Lectures (90 minutes per week)
  2. Live Practicums (90 minutes per week)
  3. 1-on-1 Mentoring (3 – 1 hour sessions)
  4. Peer Session Review (Submit a recording and review a recording from a peer)
  5. Coaching Triad (You’ll be placed in a group with 2 other students to practice coaching)
  6. Group Mentor Coaching (GMC) (7 hours of mentoring)

Materials Include:

  • Access to your APPC online learning platform.
  • Over 24 hours of pre-recorded video lectures.
  • Access to over 30 coaching sessions in our Coaching Session Repository.
  • Over 30 live “lightning coaching” sessions to experience.
  • Required reading and optional reading articles.
  • Rights to deliver the “Introduction to the Art & Science of Coaching Workshop” including slides, description and experience overview.
  • Access to over a dozen research studies on the impact and best practices of coaching.


  • Get weekly support from your instructor, the capacity to ask questions about your coaching experience, get feedback and supervision.
  • Access to the APPC Students & Graduates Group where you can connect with other coaches and get updates on coaching opportunities.
  • 5 months of FREE access to the CAPP Online Community Platform to review all your CAPP materials, session recordings, new events, research and connection with fellow change agents.
  • Listening in The Flourishing Center Practitioner Directory as a graduate of the Applied Positive Psychology Coaching (APPC) Program.
  • Eligibility to apply for the iMMi Program.
  • The confidence to create a career out coaching by combining your expertise in Positive Psychology from the CAPP Program and the mastery of your coaching skillset.


The APPC Program is run by the program creator, Emiliya Zhivotovskaya, who holds a Master Certified Credential (MCC) with the International Coaching Federation (ICF).  With over 14 years of coaching experience, Emiliya is the creator of the APPC Program as well as the C.A.P.P. Program. She is fiercely dedicated to the impeccable training of the worlds leaders of the coaching movement. She is both devastated by and fueled by the lack of consistency and quality of the coaching available today. Many people mask coaching under the guise of consulting, advising or counseling. Emiliya’s passion for the profound power of coaching that is in alignment with master level standards drives the way she trains all her students. She believes every coaching student should be trained at a master level, and then they should dedicate themselves to the thousands of hours of practice to embody the mastery that the basics bring. She is also immensely touched by every coaching client and student that has crossed her path, enabling her to perfect the transmission of the craft of coaching, and keeps her constantly learning, growing and honing this art.

Dates, Location & Delivery

The APPC Program usually launches twice per year and is held entirely live online via Zoom. Due to programming updates, the next APPC program will not run in the spring 2022, but instead in the fall 2022 where we will offer both daytime and evening cohorts.

The next APPC programs will run October 18, 2022 – March 16, 2023.  The daytime cohort meets  Tuesdays and Thursdays from  12-1:30pm EST, the evening cohort meets Tuesdays and Thursdays from 6:30 – 8:00pm EST.

All live courses (3 hours per week) are conducted using Zoom Technology. Students are required to use a computer or smart phone with a strong internet connection and camera functionality in order to get the maximum benefit out of the program.  However, we understand that sometimes technology fails (or Mercury goes retrograde) in which case we give students a backup to join the class live from a telephone.

All cohorts are limited to 24 participants.

Program Language

All APPC programs are conducted in English, however, many of our students are bi-lingual and utilize the basic coaching skills that they learn and build their practices in their native languages.

Upon joining the APPC Program, you become a member of the APPC Students & Grads Community and can research whether one of our graduates coaches in your native language for practice.

Intended Participants

The intended participants of the APPC Program are C.A.P.P. Program graduates that are interested in honing and mastering the skillset of coaching with the intention of pursuing a career as a professional coach or simply adding coaching skills into their lives.  Most of our students go through the program as professional training. A handful of students go through the program for their own personal development knowing that these skills help them coach themselves and be of better support to those around them.

Requirements to Enter & Complete the Program

Students are required to be enrolled in or have graduated from our Certificate in Applied Positive Psychology (CAPP) Program.

In order to successfully graduate from the APPC Program students are required to meet the live attendance policy of attending at least 12/20 live lectures, 17/20 live practicums and 4/7 live group mentor coaching sessions. Students need complete 3 one-one-one 1-hour mentor coaching sessions with the instructor.

Throughout the program, students will accumulate 6 coaching sessions that are observed and reviewed by the instructor. Written feedback will be provided for 4 out of the 6 sessions. Students are required to submit at least 2 session recordings that are evaluated, one of which requires manual transcription. The final performance evaluation requires the coach to demonstrate coaching at the PCC Level according to the ICF Core Competency standards.

* Don’t worry! I know it sounds intimidating when you read all this, but the coaching process evolves slowly over time. We teach you everything you need to know, one layer at a time and guide you every step of the way.

Curious if coaching is for you? Consider a session with one of our graduates. It’s one of the best ways to experience what coaching is like, in particular, how we uniquely train our coaches.

Tuition & Fees

The APPC tuition is:  $3,800 if Paid in Full and $4,500 on a Payment Plan.

C.A.P.P. students and grads to register:

  • Log in to your profile by clicking the “Login” button in the top right corner of this page.
  • Once logged in, click on the “My Courses” button which will appear next to the login button.
  • Select the APPC Program listed under your CAPP Graduate Courses.

*If you are not a CAPP student, then please contact us to learn more about how to go through our programs.

Withdrawals and Refunds

All sales are final on APPC Registration and all Flourishing Center Programs.  If you register for a cohort and you are unable to begin the program, you may defer to the next cohort.  Your APPC Registration is NOT transferrable to other TFC Programs such as the Bounce Back Better (B³) Resilience Trainer Program or the Flourishing Skills Group (FSG) Program.

If the APPC Program has already started and your circumstances call for you deferring the program, you may contact us to discuss that possibility of deferring to a future cohort up until Module 7.  After Module 7, you forfeit your registration and will need to to withdraw and begin in a future cohort and re-register at the “repeater rate” of 50% of the tuition. All deferrals must be completed within 1 year (or up to 2 cohorts) of the registration date.


Here’s what our students and graduates are saying:


Simply Easy Learning

“Having a Masters in Counseling Psychology and over 15 years experience in private practice, I have often played with the idea of becoming a certified coach, but always opted out thinking the education would be redundant. My mindset quickly changed when the Flourishing Center launched their Positive Psychology Coach training. I knew I had to sign up and expand my knowledge and toolbox. Learning alongside fellow Positive Psychology Practitioners and soaking up all the goodness and wisdom that Emiliya has to offer, has been nothing short of amazing. I have greatly deepened my understanding of what it means to do transformational coaching and have already seen the impact my enhanced skillset has on my clients. I leave each class with a fresh perspective and a renewed enthusiasm for the work I love! So grateful for the opportunity to participate in the APPC program.”

Ilene Schaffer, CAPP.7

Simply Easy Learning

“I have a new outlook, I’m looking through a new lens, talking to people differently. I’m listening so much better and so much smarter. It’s been an amazing journey and I’ve loved every minute!”

Julianne Bing, CAPP.78

“Hi Cappsters!  If you are considering Coaching, let me tell you my experience…
I researched 6 different coaching schools before I decided to continue with The Flourishing Center. The main reason was that I knew this Certification was based on Positive Psychology and I am just IN LOVE with it since I did CAPP. The Second reason was that I really wanted to learn from Emiliya!
As a result of many many hours of learning competencies, listening to sessions, practicing with classmates, friends, clients but specially from watching Emiliya work her magic, I can tell you that I can finally say, that I have learned to hold silence, listen with my ears and my soul, feel the energy of the session, increase my emotional intelligence, believe that my client/friend or family member has the inner wisdom to find his/her answer.
There is so much more to learn and grow, but I feel totally confident now to call myself a COACH and the extra bonus is that my children love it.”

– Marisela Ramos, CAPP.74